6 Ways to Increase Your Engagement Rate on Instagram

Three years back, all the focus was about the size of an influencer's viewers -- just how many Instagram"followers" they had. Brands and entrepreneurs alike supposed with more followers, meant more earned for each dollar spent, so they believed.

As entrepreneurs navigated their way through the intricate jungle of influencer marketing, a new important metric emerged: the participation rate (ER).
A very low ER is a cause of concern, however the origin of which might be a range of things.
Before I tell you how to increase your ER, I'll lay out some of the main aspects in what can cause it to be low.

To compute your ER, it is possible to use among the free Instagram tools such as the MightyScout engagement rate calculator. It is calculated by adding together your comments and likes and dividing it by your own follower count -- normally given as a result of the average ER throughout the previous 30 articles.
While a 2.5% ER for an influencer with 2,500 followers could be considered low, it would be considered ordinary for you with over a million followers. That said, let's look at some business benchmarks.
Greater than 2 percent = Low engagement rate.

Above 4% = High participation rate.
Why is your engagement rate important?
As I said, entrepreneurs appreciate this metric and maintain it high when analyzing what they will provide you with, or even when they'll contact you in the first location. A poor ER means they're putting their marketing dollars at risk. Whether you utilize Instagram for business, or for yourself, upping your ER ought to be top of mind.
Top 6 Strategies to Increase Your Engagement Rate
Boost your audience with genuine followers
Though, this approach should not be relied upon as your core development strategy as it attracts a vast majority of bots and other influencers that are simply only following and unfollowing.
I believe building your accounts to obtain more social proof is vital. Having over 10,000 followers provides you more status. Now when actual Instagrammers land in your profile, they'll be more inclined to follow you.
If you saw my video on the best way best to increase your follower count, you would have noticed that engaging on market hashtags with personalized comments and a strong call-to-action to accompany you, is one of the best ways to develop an authentic audience which values the content you create for them.
2. Increase the quality of your articles
Definitely among the most crucial factors in boosting your ER is the quality of your content. Ensure that each photo you post is bright, crisp, and exciting. Additionally, it is no secret that even Instagram captions are key to creating content that is engaging. The caption you write should also include a minumum of one question (rather as the first sentence).
If you overlook your creative ability to curate premium quality content, then gather inspiration from other powerful influencers. Follow those that you aspire to be like and get started mimicking the content that they create, right down to what is in the backgrounds of their photographs and what Instagram filters they use. Can they post a photo licking ice cream with a single leg in the air, standing on the sidewalk using a palm tree in the background? Great, copy it.
As you might not consider yourself artistic or creative right now, you are able to copy individuals who are till you are. These are abilities that may be developed with practice, not an issue of"you either have it, or you do not."
You have the answers to this examination, all you have to do is copy them onto paper.
3. Article according to your audience opinions
In case you haven't already changed your Instagram profile from an individual to a company account, take action now. There are no downfalls to getting a company account, nor is it even reserved for businesses. Among other perks, you'll get access to audience insights. This will breakdown when your audience is the most busy, supplying you with all the very best times to upload your own articles. But you need to aim to place one hour or two prior to your summit engagement window, especially if that window falls 9PM or after. Reason being, your article is only going to be seen for a few hours before most of your followers will be shutting off their phones at evening before heading to bed.

4.
If you're a student of ours, then you'll have seen me preach again and again on providing value to your audience. I've said it before and I'll say it again; folks don't care about you, they just care about everything click here you can do to them.
Family and friends aside, strangers will only be drawn to you whenever they believe you can supply them worth. Be it entertainment, business training, fitness tips, or technician recommendations -- you need to choose what skill set you have that others may benefit from.
When your audience appears to you for help and advice on a specific subject, they will obviously be more in tune with your content. I use this case a lot, also for good reason:
You're a style influencer who specializes in supplying affordable fashion information to lower and working class folk. You educate people how they can dress , without breaking the bank. Your audience loves your content and seeks your information right here -- you provide them worth .
Yet, most trend influencers simply share their favorite outfits in too staged photos with simple post captions. There's nothing that makes that influencer unique and their viewer's interest in them frequently stops at appearance.
If you are struggling to find a means to give value, begin by becoming a student of your own craft. As you create articles and develop your audience, participate in Facebook classes, masterminds, and subreddits. They say you're the topic of the five people you spend the most time together -- why can't one of those five be whole communities in your area of expertise or interest?
When you feel confident enough to begin teaching others your craft, integrate it in your content. You may even use Instagram Stories to poll our viewers to learn what type of content they'd find valuable.
5.
Quick, easy, and straightforward. Sort through your articles and archive (or delete) any that doesn't fit the aesthetic of your webpage, or obtained low engagement. This will instantly increase your ER as these articles will no longer be skewing your numbers.
6. Use niche hashtags
You likely use hashtags already, but just how much consideration do you give to that ones you use? The motive hashtags work for some people is because they either already have a large accounts and can show up from the'Top Articles' for that market, or they are smart and choosing niche hashtags.
Immediately after you upload a post, glue them inside the very first remark.
When building your bank of hashtags, focus on people who have between 50,000 and 500,000 specific tags, as in, the amount of times those hashtags have been put to use in a comment or post. If you pick just the ones that were used countless times, you'll only show up in'Recent' for a couple of minutes before you are too far down the feed for anyone to locate you.

I will actually share with you one pair of 30 hashtags that people use, here you go:

#instagramtips #instagrammer #instagramfollowers #instagramarketing #digitalmarketing #socialmediahelp #contentstrategy #socialmediatip #socialmediamarketingtips #socialmediamanager #growthhacking #socialmediatools #influencerswanted #brandambassdorswanted #microinfluencer #influenceragency #influencerstyle #influencerlife #instainfluencer #discoverunder5k #discoverunder50k #discoverunder10k #discoverunder100k #lblogger #brandinfluencer #digitalinfluencer #digitalmarketingtips #socialmediaguru #socialmediamarketing #marketing101


7. BONUS: Combine engagement pods*
Engagement pods are Direct Message (DM) groups of influencers of up to 32 people, who will each share their posts to the group to have the other members move into enjoy and comment on their posts.
You can discover these pods by appearing on Reddit or inside Facebook Groups. They're simple enough to find within a matter of minutes.
Although these may be powerful, they really do have their downfalls. It is common practice to article generic comments like"OMG I want this" on class member's sponsored articles, which can be easily spotted by manufacturers. When the only people commenting on a post are other influencers, it is apparent that they are active in engagement pods.
They will also be time consuming since you will often have to like and comment on dozens of articles every day. Who would like to start out their Instagram program and find that they have 87 posts that they will need to like and comment on? Not I. If I had been you, I'd simply use them to kickstart your expansion and then ditch them once you've got momentum.
What is the buzz around Instagram automation applications?
Don't. Did Instagrammers not learn their lesson when Instagram banned millions of accounts for purchasing enjoys and remarks? These Instagram bot automation tools aren't just expensive, they don't promise any results and are frequently conducted by 17 year old, self-proclaimed marketing and advertising professionals. They're also against Instagram's Conditions of Service, which means there is a high risk of being caught in one of their mass accounts cleanups they do a few times per year.
How do you prefer to spend all the time and money growing an Instagram account through restoration tools, simply to open the program one day and see your account has been banned? I really don't imagine you'd discover that enjoyable.

Becoming an influencer is something worth putting time and effort into. It retains potential to earn you more than a 9--5, at a portion of the time. Soak up as much info as possible online, place these practices into position, and have patience.